Every issue of Billboard during WW2 was filled with advertisements
and messages from most major coin-op manufacturers containing patriotic slogans
and messages of encouragement. In my opinion the best ad, seen in every issue
was the one by D. Gottlieb and Co.: There is no substitute for Quality.
Quality products will last for the duration. That's all it said. Very
understated and very Gottlieb. Gives you a comfy warm fuzzy feeling about
In early 1943, a Gottlieb release said that 95 per cent of the company's
production was war related, and that 23 of their employees were serving in the
Bally was the most prominent of the pinball manufacturers in maintaining a
patriotic presence in print. Every edition of Billboard seemed to have a
large Bally ad on the last inside page, as witnessed below. Notice how the
third ad encourages the folks back home to use "V-Mail", with a
slightly different meaning than is used today.
If you read enough of these ads, it appears that the most patriotic folks in
America were probably the Bally marketing types who wrote the text for them.
||"Bally" engineers and workers are proving daily
that their skill - developed in peace-time production of coin-operated games and
venders - is a valuable asset to America in time of war. And "Bally's"
performance in war production is a forecast of "Bally's" performance
in the victorious future. Lion Manufacturing Corporation, Chicago, manufacturers
of "Bally" games and venders. |
||Several other ads basically repeated that epithet, with
progress reports on further Army-Navy production awards.|
||American fighters, men of the free, fun-loving breed for
whom "Bally" games were built, are now blasting the enemy out of the
sea and the sky with the aid of war products built by the men and women of the "Bally"
plant, men and women, who, when victory is won, will return to the happy task of
building "Bally" games for free, fun-loving America...[world's
longest sentence continues for a few more paragraphs].|
||Ballyhoo to bullets! Those three words tell the story of
Bally - and all American industry.|
||Chicago Coin didn't run that many ads, but when they did, they
always seemed to be patriotic.|
|| The text of this ad made the standard "rah rah"
statements but followed with this teaser: When the story can be told...
you'll be amazed to learn that we produced one of the most delicate vital war
items. What did they make???|
||OUR PLANT IS DEDICATED TO WAR WORK today and will be for
the duration. But what we've learned in new ideas for uses of war is going to
come in mighty handy later on. Keep your eye on EXHIBIT for the best, as always,
in COIN OPERATED AMUSEMENT EQUIPMENT. These will be available when peace day
View more patriotic ads from other coin-op
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© Terry Cumming, 1996